MONTBLANC

CRAFTED FOR NEW HEIGHTS.

When Monblnac needed to consolidate for the first time, its diverse marketing communication and come up with one coherent brand message that works on global institutional level, as well as on product level - incorporating the different branches of its core business - writing instruments, watches, lether goods, perfumes and jewelrly, they choose the campaign Crafted for new heights, reflecting their ambition to be the indisputable trusted companion of choice of those who never stop aiming higher.

Brand platform / Brand and product campaigns