SCHERRER

THE TASTE OF SUMMER IN PARIS.

Jean-Louis Scherrer has left us the legacy of the creative effervescence of the 70’s. His flamboyant prints, vibrant colors and love for exuberant flowers are a call to indulge into new sensorial experiences. Transfering his love for travel to exotic places into 3 ephemeral olfactive stories, we called the experience Pop-Delights: 6 days, 6 central locations in Paris, Serge Gainsbourg playing...giving a chance to everybody to get a taste of the exquisite work of 3 master perfumers and 3 ice-cream master chefs! There is no such thing as too much of a good thing, it’s just delightful.

Concept / Naming & Visual Identity / Event / Integrated brand, digital and POS campaign / PR angles