MANISH ARORA

MAKE LOVE GROW.

At the crossroad of East & West, the designer Manish Arora embodies the best of «globalization». His positive vision of the world, «LOVE» is his mantra, speaks universally, while at the same time his artistic sensibility creates singular aesthetic and tone of voice that transcend generations and cultures. We defined and created legitimate brand territory in the fragrance market for his first perfume collection and named it READY-TO-LOVE.

Fashion brand audit/ Fragrance collection concept / Fragrance brand platform / Naming & Visual Identity/ Fashion capsule / Integrated Brand, Product and Digital campaigns / Pop-up store / Trade show / Swarowski museum permanent instalation/ PR angles