WHY NOT

OWN YOUR CHOICES.

Whether we talk about life in general, or fashion, one thing always makes the difference - owning our choices. With spontaneous, sartorialist-style street photography, featuring women dressed with flare and “WHY NOT” attitude, the campaign puts in the spotlight girls of all ages and backgrounds, who assume who they really are and have no fear to trace their road, sharing their disarming sense of style.

Brand audit / Brand platform / Integrated Institutional, Digital & POS campaign