SCRABBLE.

THE BEAUTIFUL WORD.

There are great brands and there are LOVE-brands. Over the years Scrabble had won that very special spot in our pop-culture. However, despite everybody’s high esteem, the popular board game had gained a bit of dust over the years. The challenge was how to make the young generation see it from a different, less intellectual and more entertaining angle. The answer, The Beautiful Word, expressed with 6 imagination-infused collaborations with artists around the world, interpretating visually different Scrabble grids, turning them into powerful communication message that speaks with no words…

Brand campaign, featuring films, print, OOH , digital / Online consumer contest / PR angles