LOUIS VUITTON

WHERE WILL LIFE TAKE YOU?

When one of the most iconic luxury brands needs to reposition itself in order to bring back to the spotlight its core values, giving you on one hand the freedom to propose the most relevant expressions and on the other the means to valorize them, only great things can happen. Where will life take you?, reflects the spirit of the modern nomads who’s journey brings them closer to themselves.

WHAT IS A JOURNEY? A JOURNEY IS NOT A TRIP. IT’S NOT A VACATION. IT’S A PROCESS. A DISCOVERY. IT’S A PROCESS OF SELF-DISCOVERY. A JOURNEY BRINGS US FACE TO FACE WITH OURSELVES. A JOURNEY SHOWS US NOT ONLY THE WORLD, BUT HOW WE FIT IN IT. DOES THE PERSON CREATE THE JOURNEY OR DOES THE JOURNEY CREATE THE PERSON? THE JOURNEY IS LIFE ITSELF. WHERE WILL LIFE TAKE YOU?

Brand campaign featuring film, print, OOH, digital activation