JEAN PATOU

JOY ABOVE ALL.

Jean Patou invented modern fashion, building on two strong beliefs: «freedom» and «life does not wait». His avant garde vision, that strongly resonates with the lifestyle of today’s cosmopolitan woman and her need for positivity, became our spring board to imagine the next chapter of the story that he started writing more than a century ago.

Brand audit / Research & Insights / 10-years Strategic plan for relaunching Fashion & Fragrance segments, leading to acquisition of the brand by the LVMH group