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THE AMBASSADORS

x LEWIS HAMILTON

When an iconic sports brand wants to reposition itself as a luxury brand, the answer is that we should position it not just like any luxury brand but as a luxury brand with a strong sports’ DNA. And so we the campaign The Ambassadors was born - featuring successful personalities, coming from areas beyond professional sports, letting the audience enter into their intimate world, bringing in the spotlight their determination to turn mile stones into mere stepping stones, always pushing forward.

Integrated brand and product campaigns / PR angles