ISSEY MIYAKE

MOVED BY NATURE.

After establishing itself as a category trailblazer for the past 20 years, Issey Miyake Perfumes needed to step back and reposition itself to regain its iconic status. Moved By Nature (L’Eau d’Issey & L’Eau d’Issey pour Homme) is inspired by Issey Miyake’s olfactive vision that goes beyond perfume, taking our imagination on a quest to (re)discover the familiar.

Brand platform / Campaign idea / Integrated Institutional, Digital & POS campaigns, featuring over 100 assets / PR angles