DURACELL FUSION

THE POWER TO THE MORE.

How do you speak to the young generation about batteries in a world where wireless connectivity is everywhere? The Duracell challenge was not only to lauch a new product but also make the brand feel more relevant and aspirational. Starting with a delicate face lift for the Duracell bunny, the campaing The power to do more brings together all the bunnies for a good cause, giving at the same time a boost of youthful energy to the iconic brand.

Brand campaign featuring film, print, OOH