DISNEY-BEAUTY&THE BEAST

BEAUTY IS FOUND WITHIN.

Disney’s take on the eternal story of «Belle», the charisma of the leading actress Emma Watson and her passion for books, as well as the master perfumer and voracious reader Honorine Blanc, inspired the concept for the fragrance and the communication around the perfume of Disney’s long-featured box-office hit Beauty & The Beast. Held in a book-like packaging, the perfume was in the center of the communication story telling Beauty is found within, proving that we all have the power to spread beauty in the world: in this case, one book (fragrance) at the time.

Product concept / Communication concept / Media launch strategy and communication campaigns, featuring digital activation, point of sale & events / PR angles / Product diversification strategy