BOODLES

ALWAYS A STORY.

Always A Story is a tribute to the exceptional Boodles heritage. Part of the V&A permanent museum jewelry collection, the only British jeweller to offer ASHOKA® cut diamonds, the Boodles’ story has also been about people exhibiting a passion for jewellery, overcoming adversity and fulfilling long held ambitions to take the business from its roots to the blossoming international reputation it has today. The client brief: Help transition Boodles from most loved fine jewelry brand in the UK to an unquestionable reference for fine British jewerly the way Cartier evokes Paris and Tiffany New York.

Brand audit / Brand platform / Institutional, POS campaigns / Window & Retail design / Brand book / PR angles